The agency: The-Revival-House

The client: Sony PlayStation

The ask: Sony PlayStation was launching their esports division. They wanted to show the world they took the competitive gaming space seriously. Our thought? No better way to do that than to treat pro gamers like any other pro athlete. So we delivered 4x 30-minute TV episodes for primetime FS1 that did just that while promoting the whole thing.

 

The Case Study

We kicked off the Sony PlayStation esports brand in epic fashion. An event in Paris. An electric E-rena. A primetime TV show. And promos to boot. The work is below. But this case study captures the impact.

 

The Promos

People needed to know about the show to tune-in. So we took what we captured and turned it into a dozen quick-hitting pieces of content that lived cross-platform. Here are a few of my favorites.

 

The Episodes

Then we hit air. 4x 30-minute episodes. Prime-time FS1. A behind-the-scenes look at the pro athletes who rock esports, championing the underdog American FIFA 19 athletes on their glory-bound mission to upset the Europeans at their own beautiful game. Filmed everywhere from PA to Paris. In sneaker shops, soccer stadiums, private airports and just about everywhere else. Below is the first episode. If you feel like binging the whole thing, I'll send you the rest.

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