The agency: 160over90 x draftLine
The client: Bud Light
The ask: Revive Bud Light’s iconic ‘Real Men Of Genius’ campaign to celebrate the at-home inventors who helped make the COVID quarantine just a bit more bearable.
Here’s to You, Ingenious Few From the Q
It was the height of quarantine and viral videos of newly minted sports and sourdough starter had flooded the feeds.
No time more fitting to bring back the iconic campaign from the 90s that created beautiful ballads for creators just like these.
So equipped with only Webex calls and Teams chats, we brought back the original VO artist Dave Steele and made it happen.
Twitter Heroes of Genius
Once the spots launched, we wanted to keep the fun rollin’.
So we gave the world a live Twitter thread where anyone could shout-out the people who made the Q more fun. And we quickly hit ‘em back with a Tweet singing their praises.
Check out some of the chatter below.
