The agency: VMLY&R
The client: Dell Technologies
The ask: Dell is big on recycling e-waste. So big in fact that they’ve recycled over 2.5 billion pounds of it since 2007. Plus, they give out free shipping labels to anyone who wants one so they can recycle theirs. But not enough people know about the initiative. We were tasked with coming up with a creative way to introduce people to the program.
So we recycled our old ads to get people excited about recycling their e-waste.
Everyone has that junk drawer full of old tech. If you want to play your part and help combat the growing e-waste epidemic, hit the link to grab a free shipping label here.